If you advertise on Facebook, they may ask you to verify your domain.
Here are the steps to accomplish that:
1. Tell Facebook to verify your own Starboard Suite domain, rather than starboardsuite.com, e.g.: https://wildwoodcruises.starboardsuite.com
Within your Facebook business settings, you may have to manually add your Starboard Suite domain as a top-level domain, rather than adding it as “allowed” under your primary website.
2. For verification method, choose Meta Tag.
Facebook will provide you with the meta tag content like this:
<meta name="facebook-domain-verification" content="abcdef123456abcdef" />
The verification code you'll want is from the "content" section, e.g. the verification code from the example above is: abcdef123456abcdef
3. In your Control Panel, go to Admin->App Store and click the settings for Facebook Pixel.
Paste the verification code into the box and save.
4. Tell Facebook you're ready to verify the domain.