When we send your customer's name and email address to your Mailchimp audience, we also send along additional information which you can collect and use to target your email or SMS marketing.
You just need to tell Mailchimp to collect and store this information for you.
Setting this up is easy:
Navigate to your Audience in Mailchimp
Click More Options->Audience Fields and Merge Tags
Add a new text field called Event Type with the tag EVENT_TYPE (not required)
Add a new date field called Event Date with tag EVENT_DATE (not required)
Add a new text field called Zip Code or Postal Code with tag ZIP_CODE (not required)
Add a new phone field called Cell Phone with tag CELL_PHONE (not required)
That's it! Your information is now being collected.
Keywords: Segmentation, Mailchimp, Newsletter, Marketing SMS