In addition to bundling retail items as add-ons with your events, Starboard Suite also gives you the ability to sell unbundled retail items.
For phone and in-person sales, you can sell retail items by navigating to Retail->Retail-Only Sale.
For online sales, you can choose which specific items are available for retail-only purchases.
To make a product available for online retail only sales, just edit the product and set Show on Web to "Always".
After you've made at least one product available, just share this link with customers by linking to it from your website or sending it via email:
*Be sure to replace [subdomain] with your actual Starboard Suite subdomain.