If you use Google Analytics to track your website traffic, you can connect Google Analytics to Starboard Suite as well.

Doing so allows us to post details about your Starboard traffic and sales back to your Google Analytics account.

Google has a number of different tracking products and versions.

For effective tracking, the Google product version you configure in Starboard Suite must match the Google product version you use on your main website.

For example, if you use Analytics.js on your website, you should configure your Starboard account to use Analytics.js as well.

Google Analytics.js Universal (legacy)

Outdated, consider updating

Google Global Site Tag (older)

Phasing out, consider updating

Google Tag Manager (newer)

More difficult to set up

Total control and flexibility

Google Analytics GA4 (newer)

Easier to set up than Google Tag Manager

Less control and flexibility