When we send your customer's name and email address to your Mail Chimp list, we also send along additional information which you can collect and use to target your email marketing.
You just need to tell Mail Chimp to collect and store this information for you.
Setting this up is easy:
Navigate to your mailing list in Mail Chimp
Then click Settings->List Fields and Merge Tags
Add a new text field called Event Type with the tag EVENT_TYPE
Add a new date field called Event Date with tag EVENT_DATE
Add a new text field called Zip Code or Postal Code with tag ZIP_CODE
That's it! Your information is now being collected.
Keywords: Segmentation, Mailchimp